Obsession to… Production

I have ALWAYS enjoyed the process of creation. The process of building something new. AI has enabled me to take this obsession to… Production.

Currently Leading Product Design @ Syncari

AI × Design × Code

Journey from 2023 → Now

How it started

I got my hands on ChatGPT in early 2023 and haven’t stopped tinkering since. Roughly, it went like this.

2023

01 Ask better questions

I started treating AI as a thinking partner rather than an answer machine — and wrote about the skill that makes the difference.

One skill that will make ChatGPT your friend

2023 → 24

02 Widen the design toolbox

Research, synthesis, data analysis, ideation, imagery, video, UX flows, edge cases and critique.

Going from “I wonder…” to “let me try.”

2025

03 From designing to building

Lovable collapsed the gap between having an idea and shipping one.
I built my first Figma plugin, then two more.

2025 → 26

04 From “no-code” to actual code

Claude Code, Codex, Git, local LLMs, Raspberry Pi, agents and APIs.
Some useful, some ridiculous — all of it powered by Curiosity.

AI at work

At Syncari, the experiments became practice

Earlier, the handoff used to be a wall, Now it’s a choice.

Here’s how the new process kinda looks like…

When…

I…

The problem is still fuzzy

think it through with AI before designing

I want to show an interaction

skip static screens and prototype as a Claude Artifact

It’s a small, well-understood change

build it myself and raise the MR (Fun & Empowering ⚡️)

It touches the system or other teams

design in Figma and partner with engineering the classic way

Shipped with Claude Code

Not prototypes — design, implementation and production code, directly inside the Syncari codebase.

A small interaction, in one of our most important studio (from a Sales Perspective)

Designed directly in code

Before

After

Design system – Laying the Foundation with Storybook

Designed in Figma, then shipped the production code and the Storybook setup for it.

Code Snippet

Storybook

Design System — DataTable Component

Designed in Figma, Built in Claude Code

Code Snippet

Storybook

Note

I still think like a designer, but now I can speak the language of implementation 🙂

Things I’ve shipped

Small products, tools and components — built with AI, and actually live.

Em AI — an AI sidekick for my portfolio

A personal assistant that knows my work, my story and how I think about design. It runs as a floating panel across the site, and as a dedicated page.

Portfolio · Live

Summarize with AI, and a Reaction Bar

Two small components built for readers. Hand any post to Em, ChatGPT, Claude, Perplexity or Google AI Mode — or react to it using fun emojis!

Blog · Live

Coming Soon 👀

A React Native app, built with Codex

First attempt. Taking an idea to a working mobile app (iOS + Android) — built end to end using Codex.

Mobile · NOT LIVE (YET)

Number to Currency Formatter

Tired of manually formatting numbers into currency? This plugin does it instantly and effortlessly!

Figma Plugin

Auto Cleanup: Delete Hidden Layers

Tidy up your Figma files instantly! Auto Cleanup detects and removes hidden, unused, and overflowing layers that clutter your designs in a single-click!

Figma Plugin

Private Comments in Figma

The first-of-its-kind plugin that lets you add private comments to any frame or layer in your file.

Figma Plugin

Also exploring

Whenever I have a “what if?” thought, I try to build it instead of writing it down.

Open Claw + Raspberry Pi

What happens when agents get more autonomy.

Local AI

Small personal systems. Experimenting if it's there yet...

Generative Media

AI imagery, creative concepts and video ads.

Tiny Product Experiments

Small ideas built purely out of curiosity.

From a Product Designer to a Product Builder

All my writing on AI × Design

Curiosity drives everything

Always asking what I could do with this.

Claude Code to Figma, Why?

Question framing

Knowing what to ask, what context to give, how to break a problem down.

One skill that will make ChatGPT your friend

Design judgment

AI generates a lot. Knowing what’s actually useful is still human.

Knowledge gets cheaper, judgement gets expensive

Bias toward making

The distance between an idea and a prototype is now tiny. Raw ideas are now a debt.

Built my first Figma Plugin using AI

One last thing

Where I AM

Being a designer, who can move fluidly between the traditional product development process

Where I’d like to head next

I’d love to work with teams, who are embracing this changing product development process…